We are living in what many are calling the 'age of AI'. Every week brings new breakthroughs, tools and apps that can draft files in seconds, create images with a few words or even compose music at the click of a button.
For some industries, this technology has been nothing short of revolutionary. In medicine, for example, AI is helping doctors detect diseases earlier, analyze scans with greater accuracy and even develop treatments. In these life saving contexts, the benefits are undeniable.
As a woman-owned business who celebrates and respects artists we see the cost of AI replacing real creativity
Recently, we’ve seen AI generated fashion design and even brands swapping human models for AI generated ones. Entire photoshoots can now be created without almost any people involved. On the surface, it can look flawless. But that’s the thing: flawless isn’t the same as real. And especially as women, there’s already so much pressure to look 'perfect'. Are we now at risk of competing with 'models' created by computers too?
We prefer to do things the 'old-fashioned way': with real humans, quirks and all. The laughter and energy shared between takes, the spontaneous moments that no algorithm can predict. Even our own little Team Cherry tradition of grabbing a post-photoshoot treat together is part of what makes the work meaningful.
Art, design, music, photography, these aren’t just outputs. They are experiences. And while AI can mimic the look, it can’t recreate the life and soul behind it.
The danger is that as these tools become more sophisticated, it’s becoming harder to distinguish what’s real and what’s fake online. We’ve already seen examples of this in the spread of AI generated fake news articles on social media, designed to mislead or inflame public opinion. Even more concerning is the rise of deepfakes, hyper realistic but entirely fabricated videos or audio recordings created using AI. These can make it appear as though someone said or did something they never actually did, posing serious risks to reputations, relationships and even democracy itself. This is why it’s more important than ever to seek out and support the real thing.
AI may be here to stay, and in certain fields, it will do incredible good. But when it comes to the arts, fashion and creative work, the deeply human act of creating something together, let’s not forget the irreplaceable value of the human hand, heart, and mind...
XOX Cherry Velvet