Frocks In The Time Of COVID-19

During this complicated time, we have still decided to open up for shopping on the 20th and 21st of March. We’d like to talk about this decision, and the current state of things.

Here at Cherry Velvet, we typically don’t have much close contact. There’s only 4 of us (Hi from Diane, Logan, Tracy and Julia!), and we sit about 12’ apart in the office. We only have customers in occasionally, on scheduled appointments and, twice a month, for our studio shops. As it is, we’re usually pretty isolated.

But we have fun here so it’s okay!

We’ve decided to open up for shopping amidst the current COVID-19 situation largely because… we’re not that large! Your regular shopping mall retailer will, each day, receive hundreds of customers and be manned by over a dozen staff members. But the nature of our business means that much of it is done online, and only a limited number of shoppers come by when we open up.

In our province (British Columbia), social gatherings of over 50 people have been cancelled for the time being. That said, our studio’s capacity is about 10 people at maximum, and we normally have under 5 guests at a time. It’s a comfortable shopping experience, and you will still maintain a reasonable distance.

Cherry Velvet studio shop
Hugs were allowed around Christmas time, but not currently encouraged ;)

We will, of course, maintain our standards of hygiene, and have our bathrooms equipped with the most luxurious, delicious hand soap (by Barefoot Venus) for all your disinfecting needs. We also gently ask that if you or someone very close is ill, that you stay home and rest for this one! You can always shop online!

Another reason why we’d still like to open up shop is that we’ve just received brand new frocks in super exciting prints! We have not made these available online yet (although we’re hoping to soon), so the best way to see them at the moment is to come try them on in person!

Diane Kennedy holding Norma dresses

We believe that, in this trying time, we should not fall into despair. Even during periods of seclusion, dressing up for the day and treating yourself well can have a powerful impact on your mood.

So, wear a pretty dress and lift up your spirits!

We’ll make it through this!

XOX Cherry Velvet

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