Sparkle; Canadian Style
If you’re like our designer, Diane, you love to find new ways to show off your favourite Cherry Velvet outfits. Finding the perfect accessory can complete your look and make it feel extra special. Recently, Diane discovered a unique Canadian connection to one of her sparkly fashion finds.
One day, Diane was browsing at a favourite vintage store when the clerk approached her, full of admiration for the rhinestone brooch Diane was wearing. The enthusiastic clerk told her that the piece was made by Sherman, a Canadian company.
Inspired and intrigued, Diane wanted to learn more about this Canadian brand. Founded in Montreal in 1949, G. Sherman & Company Ltd. had a similar goal to Cherry Velvet: making women feel special.
The founder, Gus Sherman, specialized in the design and production of beautiful costume jewelry, and his work was sold in every corner of Canada. “Jewels of Elegance by Sherman”, his ladies’ collection, offered brooches made from Swarovski crystal in intricate designs and countless colour combinations. With innovative plating techniques and individually hand-set beads, a Sherman brooch was a true reflection of mid-century luxury.
Because of the superior sparkle and craftsmanship of these pieces, Sherman brooches are highly collectable.Many pieces are marked with the distinctive Sherman name, but supposedly there are unmarked pieces like Diane's brooch. While she may never be 100% sure it's a Sherman, it certainly has the hallmarks of quality and sparkle that Sherman is known for. Vintage costume jewelry buffs enjoy seeking out these special treasures – each one is a unique and valued find.
Next time you’re at a vintage store, garage sale or flea market, keep your eyes peeled for one of Sherman’s dazzling treasures. You might find yourself owning a glittering piece of Canada’s fashion history!
XOX Cherry Velvet
Previous: Cherry Cheer Contest Winners! Next: Show us your Cherry Cheer!