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I don’t think I’ve ever been as excited about a new job as I was on my first day at Cherry Velvet. I knew I loved the product and the brand, and I was looking forward to workdays spent using words and images to promote gorgeous dresses across the internet.
I knew that there was an enormous amount I could learn in this role. It’s been amazing to watch the design process, and to see how a concept becomes a garment. I came to more fully understand what “Made in Canada” really means, and I was proud to be working at business run by a female entrepreneur whose business model insisted that every stitch be sewn here in BC. I also fell in love with the fabric selection process – there is so much cool stuff out there! No spoilers allowed, but let me simply say that there are some awesome dresses coming.
Working the studio shops was incredibly rewarding. I know how difficult it can be to find outfits that make you feel good. Today’s stores are full of cheaply-made, disposable clothing that fits poorly and flatters few. At Cherry Velvet, my most memorable shoppers were the ones who came in with low expectations, defeated from past shopping disappointments. It was a joy to watch the excitement level grow when they realized that they looked amazing, not just in one dress, but in so many styles! I joined in the giddiness when shoppers discovered fabrics that suited them perfectly. Having friends who came by and ending up finding things they loved was an excellent added bonus.
Unfortunately, my time at Cherry Velvet is ending. Why? Every time that my partner and I have visited the Okanagan, we’ve wanted to stay. He was way down the transfer list, so we thought it would be years before we could get out of the city and into the small-town life we were craving – we were shocked when we were told that he’d start at the Kelowna office in March 2019! Relocating means that I need to leave my position here.
I started as a Cherry Velvet customer, and became a proud team member. Now, I’ll go back to buying and wearing the dresses as a consumer (this Stacy dress is at the top of my shopping list!), but I’ll keep my pockets full of business cards. I need to keep telling the world why this is a great company with wonderful products, and I will keep spreading the gospel of retro class with modern sass!
Farewell... but not good-bye!
One of the advantages of being a small business is getting to know your customers. We love meeting you, seeing your photos on social media, and hearing your feedback. You told us that you want dresses with three-quarter sleeves, so here they are!
Many women tell us they feel more comfortable with covered arms, often because of perceived flaws. Those wonderful upper limbs that we use to carry and dance and hug get subjected to endless scrutiny. Of course, we love your arms (and all your other beautiful body parts!), but feeling confident is paramount. If you feel your best with coverage between your shoulders and elbows, we’re here to help.
Our Shelly dress has been one of our favourites in recent years. With a deliciously full skirt, Shelly has excellent twirl potential, and the buttoned cuffs finish the sleeves perfectly. The star of this design is the neck detail – three sweet buttons and a two angled straps draw the eye. This dress is currently available in three lovely prints.
Roxy joined our collection last year. This dress has a wonderfully vintage vibe, with an open portrait collar and a crinoline-ready skirt. The Roxy comes in five solid jewel tones, and blends beautifully with a multitude of accessories.
Our newest 3/4 sleeve dress is the Stacy. This cut was created to highlight your assets, with a ruched bodice and a chevron shaped underbust design that emphasizes your waistline. Right now, you can get Stacy in a spicy, fire-engine red, and a deep, regal purple – stay tuned for black and navy pinstripe versions coming soon!
Remember, we also sell shrugs, so sleeves can be added to any of the dresses you love. And please keep telling us what you want to wear, because we’re listening!
XOX Cherry Velvet
A fabulous necklace or pair of earrings can add just the right finishing touch to any of our vintage-inspired dresses. When that retro style jewelry is handmade right here in beautiful British Columbia, it just makes sense for us to offer it on our website and in our studio. Choose your favourite!
It’s no secret that we love cherries. Our new Cherry Bling set celebrates this iconic fruit with a truly delicious dose of glitter. The red version is available now, and the pink and maroon versions will be online soon.
For a truly “striking” look, check out our Light My Fire necklace. Inspired by matchstick-themed textile prints from the 1940's, the metal pendants and earrings have hand-enameled red tips.
Captivating Shades of Shimmer
There’s definitely some magic in our Atomic Lights set. This dazzler captures the eye, reflecting shades of purple, magenta, blue, turquoise, and green.
If you keep an eye on our website, you’ll have noticed that many of our models have been wearing our Atomic necklaces. The Black Atomic is infinitely versatile, and we also adore the Burgundy, Hot Pink, and Ruby Red versions. With mid-century modern design and lustrous glass beads, you’ll want them all!
(If you’re wondering about that adorable bowling fabric, stay tuned... It’s a sneak peek at our upcoming Strikes & Spares dress.)
Whichever set you choose, remember to snap a photo and tag us on social media – we love to see how you make these pieces your own!
XOX Cherry Velvet
Hello! My name is Kim Palmer, and I am delighted to introduce myself as Cherry Velvet’s new social media manager. In the last year or so, I became a loyal customer and enthusiastic promoter of this wonderful company, and the dresses became part of the "fabric" of my life. Now, my passion has become my profession, and I’ve been asked to tell you a bit more about me and how I got here.
I was born and raised in small-town southwestern Ontario and have been a voracious reader and constant writer for as long as I can remember. Shortly after completing a degree in English at Queen’s University, I relocated to beautiful Vancouver, BC. My employment history has included many industries: tourism, retail clothing sales, call centres, environmental consulting, and most recently, mining.
Outside of work, I feed my soul with eclectic hobbies. Every June and December, you can find me on stage with The Broadway Chorus, a local theatre group that uses existing songs to create original, fully-staged musicals. I practice and gig with a cover band we call Carbon Copy. I’m also a member of the Vancouver Lego Club, and I help to coordinate BrickCan, Western Canada’s largest public LEGO® exhibition. My other passion is figure skating; I spend more time in the stands than on the ice these days, but skating news tends to dominate my Twitter feed.
About a year ago, some friends introduced me to Cherry Velvet online. I instantly fell in love with Shelly dress, and the variety of lovely, curvy models on the website gave me hope that the dress might work on me. I’d been struggling in recent years to figure out where to shop – so many of the stores I visited seemed to be geared to either teenagers or to an older generation. As a forty-something living on the borderline between regular and plus sizes, where were the clothes that would make me feel fabulous? I went to my first Studio Shop and was positively giddy with what I found. Twirling skirts! Colourful fabrics! Could it be… pockets?!!? I immediately bought two dresses, then started planning my next purchases.
At first, I saved my dresses for “special occasions”, but I soon discovered that I could justify buying more dresses by wearing them more often. Before long, I realized that Cherry Velvet had become my signature style. Friends, co-workers, and even strangers complimented my growing collection of dresses. I began to carry business cards in the pockets (which also allowed me to show off the pockets!), and I organized group outings to the studio. Now, I’ve joined the amazing team here, and I’m dedicating myself to spreading the gospel of Retro Class with Modern Sass.