News » #rainbow
Have you ever wondered how we choose the fabulous fabrics for Cherry Velvet dresses? Back when our team shared a large, open office space, we used to gather around the computer and discuss the pros and cons of various prints. Diane, our designer, would show everyone a selection of options, and then the fun would begin. We would vote and debate and decide on the best of the best.
Remember our Pixel Party dress? It happened because of one of these informal meetings! Diane had passed right on by the online image, but everyone else in the office was wowed by this funky fabric. It so happened it sold out in a blink of an eye!
Kim, who handled social media for us before moving to the Okanagan, once mentioned that her top choices were prints with the full colour spectrum. It's a suggestion that we're grateful for, because those colourful rainbow designs have become some of our most popular options. Diane admits that she wasn’t really into them at first, but oh my, they have sure grown on her! Not only are they very popular and sell extremely well, Diane has also discovered how fun they are to accessorize. With so many choices of colours, the possibilities are endless.
There's a wonderful added benefit to our rainbow prints; as well as looking amazing - they show support for our LGBTQ+ friends and customers. These multi-hued dresses represent love and acceptance, and we're proud to be part of that message.
Then there's the sheer joy that comes with an explosion of colour. How can you not smile when you're wearing a rainbow? We've seen first-hand that brilliant, pretty shades make you and everyone around you happier. We believe that getting dressed should be a joyous thing, and we sincerely hope that our dresses brighten your day.
XOX Cherry Velvet
As we approach the start of Vancouver's own Pride Week (July 27th-August 3rd), we'd like to take a moment to reaffirm our support for the LGBTQ community in creating a world of equality and acceptance.
The LGBTQ community has long sought the ability to freely express their love, with the same rights as other people and couples enjoy. As a brand that champions body positivity, we deeply appreciate the importance of inclusivity, fair representation, and being able to live a life free of judgment. Equal rights and equal opportunities are a necessity for people of all sizes, ethnicities, sexual orientations and genders.
We are proud to be based around Vancouver, a city with a vibrant LGBTQ community. While this year's world-famous Pride week celebrations have been re-imagined in a digital form, there are still a variety of ways to participate.
For this year's Spring/Summer releases, we made sure to include dresses that could serve as an expression of love and support for the LGBTQ community! Rocking the rainbow is not just about how wonderful it looks, but can also be about making it clear as day where you stand: with love.
So you can Fly With Pride with all the rainbow specimens of our Doris dress...
Or bring all the cosmic energies to your outfit with our prismatic Aura Luna Norma!
Although most Pride events are currently being held online, make sure to stay safe if you happen to attend any get-togethers! Our cute Rainbow Cubes mask coordinates nicely with other colourful pieces, and we have many more masks available on our site.
(And yes - you can get yourself this beautiful rainbow necklace right here!)
In support of the LGBTQ community, we will also be donating 10% of the proceeds from the sales of our rainbow products to Qmunity, BC's queer, trans and two-spirit resource centre. (from now until Aug 4th) If you are in need of resources or interested in donating, please visit their page here!
Stay safe, and Happy Pride!
XOX Cherry Velvet