News » Norma

  • Frocks In The Time Of COVID-19

    Published Mar 17 2020 in Cherry Velvet, Coronavirus, COVID-19, Dresses, New Arrivals, new dresses, Norma, Studio Shop

    During this complicated time, we have still decided to open up for shopping on the 20th and 21st of March. We’d like to talk about this decision, and the current state of things.

    Here at Cherry Velvet, we typically don’t have much close contact. There’s only 4 of us (Hi from Diane, Logan, Tracy and Julia!), and we sit about 12’ apart in the office. We only have customers in occasionally, on scheduled appointments and, twice a month, for our studio shops. As it is, we’re usually pretty isolated.

    But we have fun here so it’s okay!

    We’ve decided to open up for shopping amidst the current COVID-19 situation largely because… we’re not that large! Your regular shopping mall retailer will, each day, receive hundreds of customers and be manned by over a dozen staff members. But the nature of our business means that much of it is done online, and only a limited number of shoppers come by when we open up.

    In our province (British Columbia), social gatherings of over 50 people have been cancelled for the time being. That said, our studio’s capacity is about 10 people at maximum, and we normally have under 5 guests at a time. It’s a comfortable shopping experience, and you will still maintain a reasonable distance.

    Cherry Velvet studio shop
    Hugs were allowed around Christmas time, but not currently encouraged ;)

    We will, of course, maintain our standards of hygiene, and have our bathrooms equipped with the most luxurious, delicious hand soap (by Barefoot Venus) for all your disinfecting needs. We also gently ask that if you or someone very close is ill, that you stay home and rest for this one! You can always shop online!

    Another reason why we’d still like to open up shop is that we’ve just received brand new frocks in super exciting prints! We have not made these available online yet (although we’re hoping to soon), so the best way to see them at the moment is to come try them on in person!

    Diane Kennedy holding Norma dresses

    We believe that, in this trying time, we should not fall into despair. Even during periods of seclusion, dressing up for the day and treating yourself well can have a powerful impact on your mood.

    So, wear a pretty dress and lift up your spirits!

    We’ll make it through this!

    XOX Cherry Velvet

  • It's lit: The Green Goddess Dress

    Published Sep 24 2018 in 420, 420 Friendly, Bill-C45, Canadian Legislation, Cannabis, Dress, Green, Legal, Limited Edition, marijuana, New Arrivals, New Dress, Norma, Pin Up, Plants, Pot

    Here's to you, Bud.

    On Oct 17, Bill-C45 (the federal legalization of recreational marijuana) comes into effect, making it legal to light up all across Canada. We've decided to recognise this occasion by creating a colourful, limited edition cannabis-inspired dress called Green Goddess.

    The Norma Dress In Green Goddess - Front The Norma Dress In Green Goddess - Front CropThe Norma Dress In Green Goddess - BackThe Norma Dress In Green Goddess - Fabric Swatch

    Bill-C45 marks a historic change in law and viewpoint towards marijuana and the marijuana industry (in Canada) as a whole. This "little green dress" is our way of commending all those who helped make this new freedom possible. You can read our official press release for the Green Goddess dress below.

    Green Goddess Border

    FOR IMMEDIATE RELEASE

    SEPTEMBER 17, 2018

    BC DESIGNER CELEBRATES OCT. 17 WITH LIMITED EDITION CANNABIS-THEMED DRESS

    Cherry Velvet brings old-school glamour to Canada’s party

    A celebrated Lower Mainland fashion designer is marking Canada’s historical decision to legalize recreational marijuana with a beautiful cannabis leaf-themed vintage style dress that is perfect for celebrating the big day, but any fashionista that wants to be the centre of attention at the party needs to move fast!

    Diane Kennedy, owner, and designer-in-chief at Cherry Velvet, was inspired by the historic change in law to create the Green Goddess dress, an eye-catching take on the classic ‘50s look that is expertly cut to accentuate the curves and lend some old-fashioned glamour to any modern setting. The epitome of mid-century panache, it features more than a nod to modern aesthetics and comfort. Slimming at the waist, the dress has an invisible back zipper, hidden side seam pockets, and a full skirt.

    Diane, who is native to Vancouver, said, “Just like the best bud, all of our dresses are ethically produced here in beautiful Vancouver, BC. I choose Cherry Velvet’s fabrics not only for their luxurious feel and high quality but also for their attitude. I love florals, polka dots, plaids, and old-school tattoos, but when I saw this material, I knew that I had to create something memorable.”

    In fact, the Green Goddess is so special that it’s a strictly limited-issue dress, with only 15 up for grabs for any girl wanting to commemorate the big day in classic Cherry Velvet style. They are available for purchase at Cherry Velvet’s studio by appointment at 1635 Powell Street, Vancouver, where customers can receive personal attention from Diane, or online at cherryvelvetplus.com.