News » #madeincanadamatters
One of the many things that makes a Cherry Velvet dress special is the assortment of wonderful quirky prints that we use. You may not have thought about this before, but printed fabrics come in either a “one way” direction or “two way” direction. We thought you might like to know why we choose prints for certain dresses the way we do.
Below are two charts where we show you a dress design and its marker, which is the guideline factories use to cut the dress pattern pieces out of the fabric.
A one way print means that all the pattern pieces that make up the dress need to be cut in one direction. For example, two of the prints you voted to see again, Castle Plans and Atomic Kitties, are both one way. You would not want upside down cats or castles on the front of your dress, right? So all the pattern pieces that show on the outside of the dress have to be cut in the same direction.
Alternatively, a two way print can be cut in either direction. For example, one of the skirt panels can be cut one way and the other skirt panel can be cut the opposite way. By the time the dress is sewn up, you have no idea which way the panels went, and it doesn't matter - it's beautiful all the same!
Certain dresses are designed specifically for one way prints. The fabric that we use is very narrow, high quality 100% cotton. It’s only 42 inches wide, so you can imagine that cutting a full skirt out of a one-way print takes a LOT of fabric! That is also why it's rare to see a full skirted dress in a one way print.
Our line-up includes unique dresses that were designed specifically for these special one way prints. They use the fabric in such a way that there is not a lot of fabric waste (more fabric waste = more expensive dresses). The Brigitte, Angelina, Danielle, Marie and the Norma are the one-way dresses we've designed so far. The pieces are fit together on the marker as tightly as possible to save fabric.
In comparison, some of the two-way dresses we make are the Doris, Olivia, Paige, and Shelly to name a few. Usually they have fuller skirts, since the two way print allows for better utilization of the fabric.
We hope you enjoyed learning a bit more about how we make our dresses. Next time you're wearing one of our creations, you'll have a fun bit of trivia to tell about how they're crafted!
Thank you for reading, and see if you can spot on our upcoming releases if they are one way or two way print dresses!
XOX Cherry Velvet
If you’re like our designer, Diane, you love to find new ways to show off your favourite Cherry Velvet outfits. Finding the perfect accessory can complete your look and make it feel extra special. Recently, Diane discovered a unique Canadian connection to one of her sparkly fashion finds.
One day, Diane was browsing at a favourite vintage store when the clerk approached her, full of admiration for the rhinestone brooch Diane was wearing. The enthusiastic clerk told her that the piece was made by Sherman, a Canadian company.
Inspired and intrigued, Diane wanted to learn more about this Canadian brand. Founded in Montreal in 1949, G. Sherman & Company Ltd. had a similar goal to Cherry Velvet: making women feel special.
The founder, Gus Sherman, specialized in the design and production of beautiful costume jewelry, and his work was sold in every corner of Canada. “Jewels of Elegance by Sherman”, his ladies’ collection, offered brooches made from Swarovski crystal in intricate designs and countless colour combinations. With innovative plating techniques and individually hand-set beads, a Sherman brooch was a true reflection of mid-century luxury.
Because of the superior sparkle and craftsmanship of these pieces, Sherman brooches are highly collectable.Many pieces are marked with the distinctive Sherman name, but supposedly there are unmarked pieces like Diane's brooch. While she may never be 100% sure it's a Sherman, it certainly has the hallmarks of quality and sparkle that Sherman is known for. Vintage costume jewelry buffs enjoy seeking out these special treasures – each one is a unique and valued find.
Next time you’re at a vintage store, garage sale or flea market, keep your eyes peeled for one of Sherman’s dazzling treasures. You might find yourself owning a glittering piece of Canada’s fashion history!
XOX Cherry Velvet