News » Design process

  • NEW DRESS ALERT! :: Introducing The Leanne

    Published Feb 28 2020 in Cherry Velvet, Design process, New Arrivals, New Dress, prints, what's new

    May me introduce you to our freshest creation... The cool, new girl in town... 
    Welcome our latest dress - The Leanne!

    We've named her after one of our most committed (and tall!) customers :)

    Customer Leanne with many dresses at Cherry Velvet
    Leanne has photos of all her Cherry Velvet prints in her phone. Isn't that smart!

    As always, it was of the utmost importance for us to design a frock that flatters. That’s why our designer, Diane, always makes 2 different patterns for each style; one for regular sizes, as well as one for plus sizes. This ensures the scaling is a perfect fit for every size.

    With this design, we aimed to create a new classic. We wanted a dress that is the ideal canvas to feature new, exciting (and most importantly, beautiful) prints. A look that’s a crowd pleaser. Gorgeous garb with new, BIGGER pockets.

    Can we all get a hell YAY!?

    Dress with pockets meme

    In this first release of The Leanne, we picked some wonderful prints that had our hearts fluttering in excitement. We’re sure there’s a print that will make your heart flutter, too!

    To demonstrate its beauty, we created these simulated images - These frocks are still factory-fresh and have not had the pleasure of having their own photoshoot yet.

    Let's begin with our "Infinity & Beyond" print. Space themes have always been highly requested, and galaxies are both beautiful and awe-inspiring. It's no wonder this subject seems to captivate so many; We're all made of stardust, after all.

    Leanne dress in Infinity & Beyond by Cherry Velvet

    From the highest height of space, to the deepest depths of our wonderous ocean, we present our "To Dive For" print! This look is all about the unique vastness under the sea, featuring beautiful reefs and colourful marine life.

    Leanne dress in To Dive For by Cherry Velvet

    Some would say this print reminds them of the classic Windows 2000 screensaver. Points for nostalgia!

    Looking for something sweeter? When you set your eyes on our "You're My Jam", which is a classic "strawberries on the vine" print, you can practically smell the Smuckers! Don it, and it dawns on you; the thought of picnics in the sunlight, daisy chains and decadent fruit pies cooling on a windowsill.

    Leanne dress in You're My Jam by Cherry Velvet
    ...At last (but not least), our two final offerings:

    Full of tropical treasures; these vibrant themes will bring summer fun with you, wherever you go. BUT! These two beauties are still unnamed, so make sure you follow us on our Facebook and Instagram, and participate in our popular, upcoming "Name That Print" contests!

    Leanne dress with Tiki Cocktail Cups print by Cherry Velvet

     Leanne dress with tropical birds print by Cherry Velvet

    We hope you love our Leanne dress, as much as we love Leanne, herself. ❤️
    It was our pleasure to announce this dress with prints it will come in and we hope this teaser has tickled your fancy!

    The Leanne is available online right now - click here to see it!

    Come try it on at our next Studio Shop:

    Friday, March 6th - 2pm to 7pm
    Saturday, March 7th - 11am 5pm

    XOX Cherry Velvet

  • Style Inspiration - The Claire Capelet

    Published Dec 18 2019 in Accessories, capelet, Claire Fraser, Design process, Fashion, fashion illustration, Fleur Delacour, inspiration, Made In Canada, Outlander, Short cape, Shrug

    Does the term 'Capelet" make you think of a strong female character in a whimsical fantasy? Inspired by pieces worn by Claire and Brianna on the show "Outlander", we designed our Claire Capelet so you can be the heroine of your own magical story. This is a charming, flirty piece made to enhance the look you have on underneath.

    Claire Fraser and Brianna Fraser from Outlander, Fleur Delacour from Harry Potter

    Considering your helpful feedback on our Samantha Shrug collection, we wanted to keep this design clean around the neck, without a tie or collar. An important aspect to us was achieving the flowing, cape-like aesthetic, while ensuring that it would stay on your shoulders. For this reason, we set out to create a garment with sleeves.

    Claire Capelet from Cherry Velvet fashion illustration drawing

    Cherry Velvet outfit including the Claire Capelet back view

    The resulting effect would be that of a gentle swinging curved line, blending the sleeve in with the back, creating a unified smooth flow. We achieved this look after many versions and fit tests!

    Claire capelet back view

    The fit was designed for 4 different sizes instead of our usual 8, as the capelet’s shape accommodates a wider range of body shapes. The smallest one, labeled “M” will fit from a tiny XS body to a true M. Size “XL” will fit L-XL, “1X” fits 0X-1X, and “3X” fits 2X-3X. (It would make an easy fit gift!)

    Claire capelet, Doris dress in Black and Red Polka Dot, and Dark Mirror Ball necklace and earring set

    Equally suitable over a casual outfit; elevating even a t-shirt and jeans the Claire Capelet is a versatile addition to any closet. Pick up this soft and lovely accessory to give your outfits a romantic, sophisticated finishing touch!

    XOX Cherry Velvet

    P.S. Try one on at the last Studio Shop of the year:

    Friday Dec 20 from 2-7 pm and Saturday Dec 21 from 11-5