Cherry Velvet Journal » Canadian Designer
We have some big news....!
After many years in Vancouver, we are moving our operations to New Westminster. We close our doors in East Vancouver, at the end of June. We will definitely miss the bright and creative atmosphere of this neighbourhood; it was always so inspiring to be surrounded by local artists.
We've made so many memories in this studio. One of the first notable ones is our #stunningatanysize shoot which we made right before we moved into our fresh new space.
Since then, we've done so many photoshoots and events, What a pleasure it's been to be here. <3
Cherry Velvet's "Pucker Up Party" Valentine's Day Event, 2016
Our Men's Shirt Launch, 2017
“What about Studio Shops and Personal Shop Appointments?”
For the time being, it will not be possible to shop in person. However, we will be holding Pop-up Shops and doing events when it becomes safer to do so. The best way to find out what's happening with us is to sign up for our Newsletter (Not to mention 15% off, if it's your first online order.)
Getting Your Best Fit Online
"The very best way I can accurately help you with fit is to email your measurements. It is just as important to me as it is to you to ensure your dresses fit!" ~ Diane
Please also be sure to check out each style's specific fit guide (found on each product page).
Don't have a tape measure? Click here for our printable, handy dandy solution!
So that's our big announcement! :) We're so excited about the future ahead, and we always appreciate your continued support.
As always...more new dresses coming soon!
Diane Kennedy & The Cherry Velvet Team
It's the age old question...Which comes first - The shoes or the dress? 😉
It's no secret that our designer, Diane, has a bit of a thing for a certain local company...you may know them as Vancouver's own Fluevog Shoes! Our customers also follow suit (or is that shoes?), often pairing our lovely frocks with this fabulous footwear. In fact, it's not unusual for some of our customers to buy a new pair and then turn to us for a matching dress.
Recently, one of our regulars, Jacqueline, was considering purchasing a pair of colour blocked beauties (called "Fellowships Sandra") and asked if we had a dress that would compliment them. Challenge accepted! Diane suggested our Waterfront Dress in Fables which turned out to be a perfect match!
With an antique vibe, this literary print features heirloom fairy tale covers (with such titles like Pinocchio, Snow White and Sleeping Beauty.) You can practically smell the leather bindings. Add these Vogs and you have a perfectly happy ending.
Why stop there? Jacqueline went on to fall in love with a couple of our new Brooke dresses. She requested a personal shopping appointment and brought with her a bagful of beautiful shoes, including a pair called "Hopefulls Bliss". In the past, we haven't had a dress to match this particular shade of pink. But our Brooke in "Love Triangle" dress fits the bill admirably.
Fluevog Shoes just celebrated their 50th anniversary, which is an incredible milestone. To celebrate, they designed a pair of platinum gold shoes, called "Minis Zaza" and Diane was lucky enough to score a pair herself. When they arrived in the mail, she immediately knew our Brooke in "Sherwood Shimmer" would be "The One".
So many of our dresses have a subtle touch of gold in them - They make beautiful pairings for these stunning shoes! Check out below, some of Diane's favourite pairings: From left to right - Our Waterfront Dress in Regency, Angelina in Dragonfly in Amber, and Brooke in Sherwood Shimmer.
Congrats to John Fluevog for his amazing achievement of 50 years in business. It always brings us great joy to see our Cherry Velvet dresses paired with his beautiful "Works of Shoes".
XOX Cherry Velvet
"One of the best compliments I've ever received was from my customer telling me she has a ton of Fluevogs, but even more of my dresses" ~ Diane Kennedy, designer
And what a collection our client, Jacqueline has!
It has been a long-held truth for many Cherry Velvet dress collectors that nothing really goes better with our unique dresses than a pair of Fluevog shoes. We like to think there is nothing so loyal as a Cherry Velvet/Fluevog client. They go together like gin & tonic, peanut butter & jelly or a cup & saucer - You get the idea. ;)
Over the years, many of our clients have brought their Fluevog shoes with them when they come dress shopping in our Studio. There have been many happy discussions about which shoes go with which dress.
We're blown away by this fabulous photo sent to us by our customer Jacqueline.
She's laid out all her dresses in a rainbow -
There was some question about how many there actually were but the final tally is 50 dresses!
Jacqueline has her own unique approach to her dress/shoe collaborations. She prefers to pick one perfect combination of matching shoes and dress that she wears more exclusively together. Of course, some dresses have more than one perfect shoe match; But the choices are always fluid, never static.
Can we just say wow! What a work of art this photo is!
Also known as @_cuddlefish_ on Instagram, she has an undeniable eye for colour and detail. Check out her lovely IG photos; mostly of her travels and nature. We feel so flattered that she's shared her amazing eye for fashion and corresponding photos with us! :)
Thank you, Jacqueline! <3
XOX Cherry Velvet
Today I'm remembering a time with one of our early models, Elly Mayday. Elly was an advocate for women's health, known for battling ovarian cancer throughout her modelling career. This weekend we are joining with Forever Yours Lingerie at their event, #onehellovawoman to fulfill Elly's wish for a high tea to raise funds for ovarian cancer research.
Looking back to our very first photoshoot in 2013
Amongst a group of lovely models, there was a young lady named Elly Mayday at her first-ever photoshoot as well. The location was a classic style Diner called Save On Meats. This was also the very first time we shot with Shimona Henry of Pin-Up Perfection photography.
Soon after, Elly began to model for Cherry Velvet on a regular basis. In 2014, after struggling for some time with symptoms that were not being diagnosed properly, Elly discovered she had ovarian cancer.
After Elly started her treatments with chemotherapy, she knew her hair was going to fall out, so she dyed it teal green: the colour of the ovarian cancer awareness ribbon. Elly made a video for us talking about her symptoms, and the importance of being your own advocate.
Elly lost her hair shortly thereafter from the chemotherapy. As a woman who had also lost her mother to ovarian cancer, I could imagine how difficult it would be to lose her hair at 25 years old, and so I wanted to do something for Elly. I decided to take her wig shopping. Can you even imagine being 25 years old and having your hair fall out? Just that alone would be so difficult to deal with, not to mention all of the other obstacles she faced.
We received a phone call from several of her friends who were planning a fundraiser and fashion show to help Elly support herself during treatments. The event was called Strut for a Cause. They asked Cherry Velvet to help surprise Elly and to get her "event ready" to arrive at the show.
Getting her party-ready and to this event...where she was greeted by friends, supporters and TV cameras was quite tricky to pull off without her suspecting what was going on. That day, Elly did a photoshoot with Shimona Henry with the goal of getting her into hair and make-up. Elly had lost so much weight at this point I thought perhaps she wouldn't have anything to wear so I designed a dress especially for her for that night and we named it after her, The Elly dress.
It was an amazing evening of fashion and friends coming together to show their love and support.
Elly continued to pursue her career in New York as a model and worked on a campaign to raise money for Ovarian Cancer Canada among many other achievements. Sadly, Elly passed away from ovarian cancer in March of this year, at 30 years old.
Elly left her mark on myself and our business. She will never be forgotten.
XOX Diane Kennedy, designer for Cherry Velvet
We love our customers and it makes us so happy when you love our dresses (and us) back! We're very proud of the way we do business and wanted to share with you a few facts that you may not know:
Diane Kennedy is the designer and owner of the brand. If you ever come by the studio, you'll most likely meet her and she'd love to meet you too.
By 'old-fashioned', we mean personal. It's very important to us that you get the help you need. In-person, by email or by phone. We are always here to help you!
We understand fit is a big concern when purchasing online. If you ever need help with sizing, please send your dress choices and measurements via e-mail so we can help you find your best fit.
If you call during regular business hours, a real person answers the phone. We are here Monday to Friday 9am to 5pm, Pacific Standard Time.
Our amazing prints are hand-selected and 95% of the time are limited edition. We make almost all of our styles in small runs of 10-40 dresses. We have new styles and prints every season.
We have a very talented photographer on staff who photographs all of our local models and creates all of our official photos and videos.
We use high-quality cotton fabrics that are very easy to care for and are made to last. Our dresses are machine washable and hang to dry. We suggest smoothing out the wrinkles and the pockets when you hang your dress. Most of our customers do not iron their cotton dresses, but you can if you wish.
While some companies outsource, we design and make all our own patterns in our studio in Vancouver BC.
It can be difficult to ensure fair pay and proper treatment standards when manufacturing clothing offshore. That's why we only use local Vancouver-area factories for our manufacturing. Diane regularly visits the various factories to oversee the production of our dresses.
Definitely one the best facts...All of our dresses have POCKETS!!
XOX Cherry Velvet
Free parking on the street (*please mind the parking signs for times) or in the parking lot beside the Flag Shop.
With our pattern maker away on maternity leave - our designer, Diane, found herself back in the sewing room - For the first time in years!
Diane has always been very hands-on when it comes to all facets of our dresses' production. As a seasoned fashion designer, she closely manages the pattern making and fittings, as well as monitoring production at our local factories.
Diane's background in sewing started at very early age. Fun fact - She made all her own clothes during her high school years and often sewed for other people. In grade 9, her sewing teacher actually paid her to sew for her! With style constantly on her mind and proven "clientele" at such a young age, she knew she found her calling and has been designing ever since.
And so, years later, with our Doris dress going into production once more, Diane wanted to make an adjustment to the pattern to improve fit. After all, even a classic can use an edit once and awhile.
The shoulder straps, while designed to go over a bra, were fitting too wide on somebody with a narrower shoulder. Diane administered a fit correction to the pattern and took the opportunity to sew herself a new dress in our Spinderella print, so she could test out the correction.
After this most recent session at the sewing machine, Diane was so delighted to remember how much she loved to sew - even after so many years! It's true; you never forget your first love ❤️
"It's such a wonderfully satisfying feeling to be able to design, make the pattern and complete a dress from start to finish". - Diane Kennedy
Diane's style of designing dresses has always been this kind of old-fashioned, "use all the best ingredients" approach. From the 100% cotton prints she carefully chooses to the YYK zippers that are a well-known industry standard, Diane's passion can be seen in her commitment to her designs.
Cherry Velvet's mission statement has always been to create a line of classic garments with exceptional fit and we hope this behind-the-scenes peek at our designer's process has helped illustrate her devotion for design!
XOX Cherry Velvet